If you haven’t heard of Glassdoor, you’re behind the times. Glassdoor is the “Rate My Professor” of Employers. Before seriously considering an opportunity with you, every potential candidate under 40 will head straight for your company’s profile to check out your employee reviews, salary reports, and even scope out your interview process. Glassdoor also allows current and past employees to rate you, which can have a direct impact on your hiring process. Translation: the more green you see on your profile, the better. Here’s how to use the good and the bad to your advantage:
Turns out it IS easy being green…
Good reviews on Glassdoor make it easier for your company to snap up great talent when you’re in the market. Positive reviews from current, potential, and previous employees help legitimize smaller companies and add a level of transparency into company culture, expectations, and benefits at larger companies. Current employees can talk about the best parts of working for you, highlight cool or unusual perks that might not be well-known, and your hiring team can potentially use some of these positive remarks as a way to hook qualified candidates and entice them to join your team.
Avoid the Red Light District
Bad reviews on Glassdoor can affect your ability to court potential employees. You wouldn’t buy a product online that had a 1-star rating and you wouldn’t want to work for an employer who had 1-star either. You could have a fantastic opportunity but that can be clouded by negativity from disgruntled former employees “venting” or by unhappy candidates who were not extended an offer. Bad reviews can’t be edited or deleted, but they can (and should) be addressed. Keep in mind that it typically takes two good reviews to counteract one bad one, and it’s smart to talk to your hiring team about how you will address negative reviews openly to avoid having them be a major pit-fall. If your company has an abundance of negative Glassdoor reviews, our experience is that 9 out of 10 candidates will be automatically wary about moving forward with an interview. If this is a problem for your company and you’re not sure how to proceed, give us a call and we’ll be happy to help.