We all want to grow our businesses with the right people, and doing that successfully requires an online reputation that gives a great first impression. Potential employees and clients will engage with your brand virtually first, and that impression helps them determine whether they want to learn more. Having an active and positive social media and online presence plays a direct role in helping you recruit and hire the right people.
Here are 3 HR related tips on how you can promote the right kind of attention for your business through social media.
1. Post something fresh on your website or social media before advertising a job
Your company will be scrutinized more closely by candidates when you’re hiring…we guarantee it. According to LinkedIn’s 2024 Workplace Trends Report, more than 70% of job searchers do online research on a business before they apply. Candidates want to see indications that your company is dynamic, stable, and people-focused, even for entry-level or hourly positions. Simply posting an article that’s related to the work you do or sharing something interesting your team is working on helps make you appear more trustworthy and inviting to potential employees. While empty or out-of-date social media accounts and website content give the impression that you’re not super active or interesting.
2. Research Yourself and Know Your Reputation
Employee retention and pride are directly connected to how your business is perceived online. For example, a few negative reviews online that remain unaddressed can continue to negatively impact you for years. According to a recent Gallup survey on employee engagement, people who identify with their company’s mission, values, and culture are much more likely to promote their company proudly and stick around longer. A good reputation also helps growing businesses with smaller online footprints drive visibility, online reputation, and connection among employees and potential clients. And it helps you maximize leads that come through online searches, whether for new business or great talent.
3. Use social media as a tool to build trust in your people and your business
Active and genuine social media accounts tend to attract people who share similar values and interests. This can be a great way to stand out to potential employees. Research shows that even simple, low-effort social media posts and branding increase application quality and lower turnover. This can also help you attract customers. People don’t want to see the perfect highly curated photo, they want to see regular, genuine content. A HubSpot small-business consumer study from last year found that customers and employees alike reported trusting a company more when they had an active social media presence. This doesn’t mean posting every day, but rather just consistently.
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