New data from LinkedIn shows that more people change jobs in January than any other month. With the average hiring process taking between 30 to 45 days, it’s time to join the hiring party! This is prime time for applications from candidates who are serious about making a change. If you’re planning to hire for the new year, here are 5 tips to get job seekers’ attention and hire the best people in 2019:
1. Update your website
An outdated website sends a message that you’re not one of the cool kids on the block and everyone wants to play (and work) with the cool kids. Websites with photos and video get more views and more online engagement, so if you haven’t updated your site in a while, this is a great place to start—especially if you’re preparing to hire.
2. Make your jobs matter
To avoid overwhelming potential candidates, avoid advertising a laundry list of tasks (yawn!) and instead focus on selling the role by highlighting 5-6 major functions and showing how a candidate can make an impact and be part of your company’s success.
3. Be active on social media
Social media platforms like Facebook, LinkedIn, Twitter, Instagram, and even Glassdoor really make an impact in how potential applicants perceive you. Stale accounts, bad reviews, or even a lack of accounts will make candidates second guess whether they want to work for you. Take an afternoon show up and make a great impression on social media.
4. Profile your leadership team
Who are your fearless leaders and what makes them great? We receive regular feedback from candidates who say that companies who share photos and bios of their leadership team on their website really help to hook them and get them interested in joining the team.
5. Re-establish what makes you a great place to work
When you talk to a candidate, be clear about the reasons your best and brightest stick around. Talk about what you’re you doing that’s different from your competition. Ask your current employees to help you—they’ll come up with great points you hadn’t thought about. To attract top talent, make sure you’re able to tell them why you’re awesome.
Have more questions or need help figuring out how to develop a pro-active hiring strategy? Ask us your hiring and recruiting questions via the online chat tool in the lower left-hand corner of your screen. Hiring is hard and we’d love to help!