When was the last time you evaluated what makes your business unique with the people that ensure it operates smoothly every day? When employees refer to work as a “daily grind” it’s often because they have lost sight of what makes a company special, and they are not able to identify with a collective mission and vision. This leads to putting in hours and hours of work without feeling appreciated, without being engaged in that work, and without understanding how that effort and work is affecting the direction of the company as a whole.
This is why we encourage the people in leadership to not only review an individual’s performance but also to discuss how an employee’s work has positively contributed to the company in real, tangible ways. This starts with reminding employees what you are trying to achieve together, and why your company is special. Revisiting your company’s mission, vision, and values with your team on a regular basis helps keep people united and working toward a common goal. Keeping your employees in the loop on your company’s larger goals also helps them stay motivated on tough days, push through roadblocks, and continue to delight your customers.
Your leadership team will benefit from regular conversations around these topics too, because as time passes, a company’s mission, goals, and ability to add value in your industry will naturally need to evolve. A healthy leadership team regularly revisits company goals, monitors what is happening in your industry, tracks the competition, and is always looking for ways to innovate and evolve to keep up with a changing marketplace and changing customer needs. Change is life. Reminding your employees what makes your company special, and how their work is contributing to the company’s goals—even as those goals evolve—ensures that people stay engaged, informed, and inspired long term.
Chat with us via the online chat tool in the lower-left corner of your screen to get a free consultation on how to best communicate your business’ goals and vision with your team. We love helping companies align their people with their business needs, and we love to share what we know.
